Strategist.

Entrepreneur.

Educator.

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People + Partnerships

Helping experts and entrepreneurs think beyond their borders and build high value global partnerships.

40K+

DIGITAL COMMUNITY

120K+

QUARTERLY REACH

1M +

QUARTERLY IMPRESSIONS

Meet Afua

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After launching a multinational pitch competition for women who wanted to build global businesses, Afua quit her job as a management consultant to build and scale the premier career and business destination for millennial African women. Within six years, the company reached nearly 1 million women, hosted events on 3 continents, secured clients including L’Oreal, Facebook and Netflix and secured venture funding. 

Afua now studies the business of strategic partnerships and advises experts and entrepreneurs on how to craft powerful and impactful partnerships for their brands and platforms.

Personally Afua has collaborated with companies like Visa, Salesforce, GoDaddy and Thinkific and has given talks at Microsoft, Google, and Facebook. 

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They’re doing what???

I love partnerships. So much that I study and analyze the most innovative, creative and sometimes outlandish ones on a weekly basis. Connect with me on Instagram to get my take on the partnerships you’re reading about and what you can learn from them.

Saweetie brand partnerships analysis

Is Saweetie partnering up with Netflix that interesting a deal?

Tide and Nasa partnership analysis

Why would Tide and NASA ever need to work together?

Chess Federation partnership analysis

Should the International Chess Federation have partnered up with a company that makes breast implants?

FOR EXPERTS & ENTREPRENEURS

Partnerships broken down, stirred and with a little bit of spice.

Get access to a free memo with a fresh take on the most interesting business partnerships from across the globe.

    LET’S GET TO WORK

    For experts and entrepreneurs who would like to add strategic partnerships to their business model, here are the two ways that you can work with me.

     
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    TRAINING COURSE

    Playbooks

    For experts and entrepreneurs, get access to the Partnership Playbooks - a straightforward process to help you develop your outreach strategy, create a pitch that stands out, convert those conversations into tangible deals and set you up for long term success.

    ORDER NOW

     
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    ADVISORY

    Strategy Day

    Skip the wasted time and jump straight into a clear cut plan and proven strategy to help you secure more corporate clients. You’ll leave the session with a clear partnerships business model including your core corporate products, outreach plan, and the contacts you need to actually start reaching out and setting up meetings with potential clients.

    LEARN MORE

     

    For brands and organizations, I’d love to join your team.

    I’ve spent more than 7 years as a strategy consultant and communicator across business, media, tech and policy. I’d love to help you get your message across and connect with new audiences.

    • Spokesperson or Brand Ambassador

    • Speaking engagements and webinars

    • Event hosting or panel moderation

    • Social media campaigns and custom content creation

    See you on social!

    @HelloAfua

     
    Introverts unite!!!! Don't let the idea of having to talk to strangers scare you away from securing your dream clients.  As a fellow introvert who gets tired after 5 minutes of outside, I had to figure out a process that worked well for me, my
    That brand’s budget looking a little tight? Not sure if you should share a new opportunity with your crew? Dealing with friends and family who don’t understand the vision? Here’s some Kingdom inspired business advice that I hop
    During my community service at the food pantry, the volunteer coordinator asked if I needed to have my forms signed for my high school. I politely smiled and said that wasn't necessary. However, to you all I am unpolitely telling you that I am now
    It’s almost my favorite time of year - PITCH SEASON!!! Most brands end their fiscal year in December which means that planning for the upcoming year takes place from September - November. What that means for you, is that if you’re an ex
    Someone asked yesterday if I did my own makeup and all I could think was... ...EL OH EL. If you see my strip eyelashes floating aggressively in the wind, then that was all me. If you see them properly secured, then that was the work of a professi
    SAVE and SHARE this with the writers, bloggers and creatives who want to expand their impact and position their expertise for corporate opportunities. ✍🏾Create an online course that is focused on up and coming creators in your niche and focus it on